Palm Beach County Real Estate Pro
WPRG has created a comprehensive marketing plan that combines national and international exposure with the expert local knowledge to introduce the right buyers to your property.
A. PRICING – WPRG knows your market… Everyday, we are informed of changes through the Multiple Listing Service (MLS), the Internet and day-to-day contact with the local real estate community. Our responsibility is to keep you informed of new products, price changes and recent sales that impact your property. Proper pricing is one of the most important factors in generating a successful sale. WPRG completes a thorough Comparative Market Analysis on your home to determine how it matches up against the active competition and the most recent sales. B. STAGING – In order to receive the best price for your home, we often make suggestions on how to prepare your property for sale. From curb appeal to proper staging, we will give you written suggestions on what you can do to outshine the competition. C. SIGNAGE – Signage is one of the greatest lead generators in our business. WPRG’s easy to read signs and recognizable logo have played a huge part of our sales success. Signage is recommended both streetside and by dock. D. WPRG OFFICE TEAM – The support team at WPRG is the best in the business… Period. With years of experience, our staff includes a fulltime marketing person, a Director of Sales, Appointment Coordinator/Receptionist and office manager. All are well informed and ready to assist you. E. PHOTOGRAPHY – It’s true that proper photography opens the door to many prospects that are searching the Internet or WPRG advertisements. WPRG utilizes multiple pictures, visual tours and aerial photography. Aerial photography is vital to our waterfront listings. F. VISUAL TOUR – WPRG will create a visual tour for our listings, made available to all prospective buyers. The tour is uploaded onto the MLS and Realtor.com for worldwide viewing via the Internet and can be sent on disc to out-of-town buyers. G. FULL COLOR MARKETING BROCHURE – Buyers often see dozens of houses during the home buying process. Our brochures include a cover page highlighting your property, an MLS information sheet detailing dimensions and features of the home, a floor plan, survey and neighborhood fact sheet (when available) to promote your home and to help buyers retain your home to memory. H. SHOWING APPOINTMENTS – Homes with lockboxes get shown more often than those without. Our lockboxes keep a key to your home in a secure place on site and can only be opened by a licensed professional who, once registered through the Board of Realtors, is granted an electronic lockbox key for access. All appointments are made through our office and all users of the lockbox are electronically recorded. II. MARKETING – Our marketing efforts are designed to reach every potential buyer in the market! A. REGIONAL MULTIPLE LISTING SERVICE - This service has been the greatest tool for both buyers and sellers for decades. Immediately upon input, your property information is made available for viewing to every area Realtor and real estate office. B. INTERNET EXPOSURE – 85% of all buyers begin their home search by using the Internet and the #1 real estate website is Realtor.com. WPRG promotes every listing on Realtor.com giving your home worldwide exposure! In addition, your listing will also be posted on PBPost.com, BostonGlobe.com, NewYorkTimes.com, as well as our own WaterPointeRealty.com. C. BUYER PROSPECT PROGRAMS – MLS has a list of prospective buyers that are notified when a new listing becomes active on the market that meets the parameters entered when registered in the prospect program. D. DIRECT MAIL – A target market is selected for direct mail. Neighbors, friends and/or potential customers will be sent a jumbo “Just Listed” post card from WPRG, announcing the availability of your property. E. THE REAL ESTATE COMMUNITY – WPRG is fortunate to have a good relationship with our local association and fellow real estate offices. Your listing will be promoted through the weekly marketing sessions held at the Jupiter/Tequesta/Hobe Sound Association of Realtors and will be made available to other Realtors at a “Brokers Open House Tour” for preview. F. PRINT ADVERTISEMENTS – Our professionally designed ad layouts and marketing materials are from an award winning advertising agency and are featured in the following publications: « The Palm Beach Post, “Residences” – Weekly, full color back page or interior double truck 2-page spread and front covers, when available « The Jupiter Courier, “Real Estate Source” – Weekly, full color back page and front covers, when available « The Real Estate Book – One of the most recognizable real estate publications in the nation. Every issue, full page, color, inside cover location « Luxury Florida Homes – Full page, color – seasonally « Real Estate Showcase – Four page spread, color – seasonally « Quarterly Tide Charts – Distributed to waterfront homeowners in the Jupiter/Tequesta and Stuart areas and available at area hotels and marinas. III. WPRG TEAM EFFORT – Water Pointe Realty Group’s success can be attributed to the quality of its team of Realtors: IV. COMMUNICATION – We believe that selling your property requires a great partnership between you and WPRG. Like all good partnerships, communication is vital to assure a successful sale. WPRG will give you regular feedbacks from showings and update you on the changing market conditions. In addition, you will receive monthly written reports of our progress, along with any recommendations we may have. In keeping up with our communication, we strongly recommend a “60-Day Review” of your listing. As the market continues to change faster than it ever has, WPRG believes it is necessary for both the Seller and the Broker to re-evaluate our position and strategies every 60 days.
Exclusive to my clients*- You will also recieve a Search Engine Optimization campaign through google that will focus on your property specific. I have dedicated a budget towards Google Sponsored Search which will give you more of a presence when potential clients are looking for homes or rentals in Palm Beach County, FL. We will choose keywords specific to your property to ensure when a client is searching for a particulars relating to your property, www.pbcrealestatepro.com will show priority placement in the search results. This is at no cost to the client. Just a benefit for choosing to allow me to assist you in selling your home quickly and at the price you are looking for.